Millward Brown Graduate Programme 2013

Our mission is to provide research-based advice to help our clients successfully manage their brand assets and optimize the return on their media and communication investments and so create value for our clients, staff and shareholders.

Millward Brown at a glance, one of the world’s top 10 full-service market research firms:

• 77 offices in 50 countries
• We work with 70% of top 100 US advertisers and 90% of the top 100 global brands
• Experts in effective advertising, marketing communications, media and brand equity research
• Conduct more brand and marketing communications research than any other company in the world
• Over 65,000 ads copy tested (Link™) worldwide
• Brand equity expertise with over 64,000 brands
• Published papers, case studies, norms and internal knowledge bank
• 35+ years’ marketing research and brand consulting experience
• Powered by insights, innovative thinking and a rich heritage, we focus on providing actionable solutions to address key business issues

Main purpose of the job:-
– Work with your line manager to set up and run research projects
– Build a strong day to day working relationship with the operational departments to ensure the smooth running of projects through the department
– Checking research materials
– Learn and apply market research skills
– Learn about your clients’ markets (set up and maintain knowledge files)

So that Millward Brown offers client service and levels of research expertise that are second to none

Key responsibilities:-
– Setting up of projects under supervision
– Interdepartmental project management
– Questionnaire management
– Preparing fieldwork materials under supervision
– Specking and checking of code frames
– Data/chart/coding specking and checking
– Initial analysis of data and report preparation
– Checking and proofreading presentations
– Travel to client meetings as and when required (very occasionally may require overnight trips)
– Internal presentations
– General project administration and client files
– Contact reports for client meetings
– To complete Internship program training modules

• MB expects all employees to adhere to the requirements of our quality management system which is certified to ISO20252

Important relationships:-
Internal
– Build a strong working relationship with your client service account team
– Build a strong and mutually respectful relationship with the operational departments within the company

External

• Start to develop contact with your clients
• Be an ambassador for Millward Brown at all times

Requirements

Minimum Qualifications/Work Experience:-
Minimum qualifications:

• 3 year degree, preferably in Research, marketing, business, economics, social sciences, as well as AAA School of Advertising.

Previous experience of:

• No previous research experience is required but a passion for brands and advertising is a must, a curiosity as to understand consumer thinking and opinion and a desire to advise clients how to improve their brand’s performance in the market place
• Previous in-house media planning knowledge / experience

Technical Competencies required:

• PC literacy in Word, Excel, PowerPoint
• Excellent English writing and verbal skills
• Numerical competency

Apply via email:
Avie Du Plessis
[email protected]

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